What do amateur bands need after they mix their music?
Amateur musicians need a way to increase their band presence - to “make it big.”
By designing a search feature that connects musicians to venues at the hyperlocal level, we will achieve a way for bands to increase their exposure and build a following.
Design a feature for Raytown’s music production app that would appeal to their future user base.
Role & Scope
My role was as the user researcher and product designer with a 2 week timeline.
5 User Interviews
User Empathy Map
Balsamiq Clickable Prototype
Final Rapid Prototype
5 interviews using open ended questioning
Amateur musicians prioritize high quality sound production
Musicians believe that recording studios provide additional benefit because they have record label contacts
Musicians enjoy recording studios because you can interact with and see other artists’ process
After recording, if record labels don’t bite, bands struggle to determine direction
Touring is prohibitively expensive, but is one of the most effective ways to build a following
Some bands resort to “spamming” venues because they struggle to book a gig. They email every venue repeatedly.
Most venues don’t want to book amateur bands or require bands to fill the seats themselves by selling their own tickets
Some venues require amateur bands to book gigs with a 2nd band to increase attendance
Based on my research, I created a user persona, Brandon. Brandon valued connection and interaction at the studio, but after he mixed his tracks and contacted the record labels through the studio, he didn’t get any results. He didn’t want to just share his music on social media. He was saving up to go back to the studio. Without access to more funding or new way to reach record labels, he was at a standstill.
DEtermining the Direction
Based on interviews with amateur musicians, persona creation and empathy mapping alongside secondary research about the process of booking a venue as a band, a clear direction emerged for this feature. New bands struggle to book gigs, and venues work with the same bands too frequently. Bands needed a platform to provide transparency and clarity around the gig booking process in order to grow their brand and make more music.
Sketches & Wireframes
Hyperlocal Search Feature
Bands and local venues or events can use this app to match events with fresh talent. Primary & secondary research suggested that bands struggle to book gigs and that the expense of touring is prohibitive.
Matching Bands with Events
Bands can find local venues - and events. They can access event information, payment information and message the event all in one quick page within the app.
Band Profile Pages
These pages allow people looking to hire fresh talent to book bands right on the app. These profiles also form the basis of the app’s Electronic Press Kit which can be sent to venues.